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Business Outreach Newsletters:
The goal of the business component of the Iowa
Consortium for Applied Gerontology is to encourage businesses to prepare
for an aging workforce and in seeking new opportunities for serving an
expanding older customer base. Our newsletter series is designed to raise awareness about the aging population in Iowa and
how these changes may impact businesses, employees, and consumers. Current issues are available below as PDF files.
The Changing Face of Workforce Demographics
Myths about Older Workers
Multi-generational Interaction in the Workplace
Elder-Care Benefits
Leveraging the Changing Demographics
Marketing to the Older Consumer
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